How to Download Marketing 12th Edition by Kerin, Hartley and Rudelius
Marketing 12th Edition by Kerin, Hartley and Rudelius is a popular textbook for students and instructors of marketing. It covers the latest trends and developments in the field, such as digital marketing, social media, customer relationship management, ethics, sustainability and more. It also features a wealth of examples, cases, exercises and online resources to enhance learning and teaching.
If you are looking for a way to download Marketing 12th Edition by Kerin, Hartley and Rudelius for free or at a low cost, you may be interested in the following options:
eBook from McGraw Hill Education: You can rent or buy the eBook version of Marketing 12th Edition from the publisher's website[^1^]. The rental option gives you access to the eBook for 180 days for $57.00, while the purchase option gives you lifetime access for $92.00. You can read the eBook online or offline using the McGraw Hill Connect app.
Hardcover from Amazon: You can buy or rent the hardcover version of Marketing 12th Edition from Amazon[^3^]. The prices vary depending on the condition and availability of the book. You can get a used copy for as low as $7.68 or a new copy for as high as $47.75. The rental option costs $14.94 and allows you to keep the book for a semester.
Other formats from Direct Textbook: You can compare prices and formats of Marketing 12th Edition from various online bookstores using Direct Textbook[^2^]. You can find ringbound, paperback and access code options from different sellers. The prices range from $4.00 to $174.38 depending on the format and condition of the book.
Before you download Marketing 12th Edition by Kerin, Hartley and Rudelius, make sure you check the ISBN number (978-0-07-786103-2) and edition (12th) to ensure you get the correct version of the book. Also, be aware of any potential scams or illegal downloads that may harm your device or violate copyright laws.Marketing 12th Edition by Kerin, Hartley and Rudelius is divided into five parts, each consisting of several chapters that cover a specific aspect of marketing. The parts are as follows:
Initiating the Marketing Process: This part introduces the basic concepts and tools of marketing, such as customer value, market segmentation, targeting, positioning, branding and marketing research.
Understanding Buyers and Markets: This part explores the factors that influence consumer and organizational buying behavior, such as motivation, perception, learning, culture, social class and business ethics.
Targeting Marketing Opportunities: This part examines the strategies and tactics for developing and managing products, services and brands in different stages of their life cycles. It also covers topics such as innovation, new product development, product portfolio analysis and branding strategies.
Satisfying Marketing Opportunities: This part focuses on the elements of the marketing mix that deliver value to customers and create competitive advantage. It covers topics such as pricing strategies, distribution channels, retailing, wholesaling, integrated marketing communications and digital marketing.
Managing the Marketing Process: This part discusses the methods and tools for planning, implementing and evaluating marketing activities. It covers topics such as marketing planning, strategy, metrics, budgeting and control.
Each chapter of Marketing 12th Edition by Kerin, Hartley and Rudelius features a variety of pedagogical features to enhance learning and teaching. These include:
Applying Marketing Metrics: These boxes show how to use quantitative measures to assess marketing performance and make better decisions.
Marketing Matters: These boxes provide real-world examples of how companies apply marketing concepts and principles in practice.
Making Responsible Decisions: These boxes highlight ethical issues and dilemmas faced by marketers and consumers in today's society.
Insights About Me: These boxes invite students to reflect on their own experiences and preferences as consumers and potential marketers.
Building Your Marketing Plan: These boxes guide students through the process of creating a comprehensive marketing plan for a hypothetical product or service.
Marketing 12th Edition by Kerin, Hartley and Rudelius is a comprehensive, rigorous and business-oriented textbook that prepares students for the challenges and opportunities of marketing in the 21st century. aa16f39245